What you get for your money, which area to pick, and where to look before you book.
Find a room before you go.
Thailand has the widest hotel range in Southeast Asia, and the price ladder is unusually flat: a simple beach bungalow costs a few hundred baht, a good mid-range hotel with a pool sits somewhere around a thousand to two thousand, and a proper resort villa starts where a mediocre European hotel room ends. The difference between a fine holiday and a great one is rarely the star rating — it is the location.

Ask three questions before you book. How far is the room from the water, or from the station? Is the area quiet at night, or is it the party end of the beach? And can you walk to dinner? A cheap room a taxi ride from everything is not cheap. We keep a where-to-stay guide for every destination on this site, and they all answer those three questions first.
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Book the first two nights, not the whole trip. Thailand rewards flexibility: you will change your plan once you have seen a place, and outside the high season there is almost always a room. The exception is Christmas to mid-January and the full moon weekends on Koh Phangan, when everything sells out weeks ahead.
Read the map, not the photos. Every beach has a lively end and a quiet end, and the difference is two hundred metres. On the islands, ask whether the property is on the beach or across the road — many listings say beachfront when they mean beach view.
For long stays, contact the property directly after the first week. Monthly rates in Thailand are often half the nightly price, and small family-run places will negotiate happily out of season.


Riverside for the views, Sukhumvit for the restaurants, Silom for the nightlife. Where to stay in Bangkok →

Chaweng for life, Lamai for value, the north coast for families and sunsets. Where to stay on Koh Samui →

Sairee for the dive schools and the sunsets, Chalok for a quieter week. Where to stay on Koh Tao →

Beachfront hotels in the centre, quieter resorts north and south of town. Where to stay in Hua Hin →

Jungle lodges by the river, or a floating raft house on the lake. Where to stay in Khao Sok →

The island is big enough that the beach you pick decides the holiday you get. Where to stay in Phuket →

One long west coast, six beaches, and a steady drop in noise as you drive south. Where to stay on Koh Lanta →

One small island with two completely different holidays on it. Where to stay on Koh Phi Phi →

Thailand's second-largest island, with almost everything on one steep west-coast road. Where to stay on Koh Chang →





Sixteen square kilometres of coconut plantation between Koh Chang and Koh Kood. Where to stay on Koh Mak →

Thailand's far north-west Andaman coast, an hour from the Myanmar border. Where to stay on Koh Phayam →
This site is written from Ban Krut, and the same rules apply here: the beach road hotels are walking distance from the sea and the restaurants, while the resorts at either end of the bay give you space and silence. There is no nightlife to be near, so pick the view instead.