Bangkok's nearest island beach. Six kilometres of coast, a dozen small bays, and a completely different island on a Tuesday than on a Saturday.
Find a room before you go.
Koh Samet is only about six kilometres long, and almost all of the beaches sit on the east coast, facing the sunrise. The ferry from Ban Phe lands at Na Dan at the northern tip, and the further south from there you go, the fewer people you meet.

The island is a national park, so there is a park entry fee on arrival — budget for it, and keep the ticket. Beyond that, the geography is simple: pick a bay, and know that walking to the next one along the coast path takes ten or fifteen minutes. You do not need a vehicle here, though shared songthaews run the spine road.
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Hat Sai Kaew is the big one — wide, white and lined end to end with restaurants that put tables on the sand and run fire shows after dark. It is the loudest and most convenient beach on the island, and the closest to the pier.
Ao Hin Khok and Ao Phai just south are smaller versions of the same idea, with a younger crowd and cheaper rooms. Ao Tubtim is the first bay that genuinely quietens down: a neat little curve with only a couple of places to stay, and a short walk over the headland back to the noise if you want it.

Ao Wong Duean is a near-perfect crescent halfway down the island, with mid-range resorts and its own ferry service — a good compromise if you want somewhere with life but not a party. South of it, Ao Thian, Ao Wai and Ao Kiu get progressively smaller, emptier and further from a shop.
Ao Prao is the exception to everything: the only developed bay on the west coast, which makes it the only place on Samet with a sunset over the water. It is the upmarket corner of the island, quiet and green, and a fifteen-minute walk or a short ride from the east-coast bays.

Ao Tubtim or Ao Wong Duean for most people: proper swimming, a few restaurants and far less noise than Hat Sai Kaew, without being isolated.
It is the closest island beach to the city, which is exactly why it fills up at weekends. If you can travel midweek, the same island is far quieter and cheaper.
Yes. The island is a national park and there is an entry fee collected on arrival, with a higher rate for foreign visitors.
Only from the west coast. Almost all the beaches face east, so for sunset over the water you want Ao Prao.
More Koh Samet and eastern Gulf guides, plus the rest of Thailand's islands.